In an era of big data and evolving technology, the people behind the process are still the only true differentiator.
Based on the concept of binary code, we have created two 0:15 second videos on zeroes and ones which display the numbers in various situations to demonstrate that without context, the numbers could mean many things.
So although it may be written in zeroes and ones, we don’t leave anything to chance. At every step of our process, we investigate, interpret, and verify our data. Our unartificial intelligence allows us to approach investing with context and perspective.
Leverage Bloomberg where RIA advisors focus most of their time looking for news and current events to introduce the brand.
Align our ads with the “Alternatives” category. This section allows us to introduce our brand to an audience that is interested in products of a similar nature to the ones we provide, that may or may not be aware of us.
Complement our brand ads with insightful content from the AGFiQ team.
Leverage LinkedIn to build a targeted audience of RIA advisors and institutional investors based on their current job title, skills and groups they follow on the platform. This helps position AGF as thought leaders by reaching them with thought provoking content that they can consume on our website.
Create an offer that RIA advisors can benefit from by adding value to their investment practices and client relationships and personal development. The offers have been in the form of exclusive whitepapers and webcast invitations.
Leverage ETF trends, a leader catering to RIA advisors and investment professionals focused on the ETF category, by building a custom channel into their website to drive consideration of AGFIQ’s capabilities in the alternatives space and solutions. Reach their audience as they explore products and related content but also as they look for insights via their learning platforms.
