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Market uncertainty is a certainty

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Insights and Market Perspectives

Market uncertainty is a certainty

Author: Sound Choices

May 1, 2019

Volatility series


While market volatility causes uncertainty, its occurrence is actually a certainty. This series of articles provides insight to help put volatility into perspective.


Investing – especially in equity markets – is not always a smooth ride. Volatile markets can cause investors to respond emotionally, rather than rationally. Their investment decisions become based on either fear of losing money or fear of missing out on potential high returns.

Don’t get caught on an emotional rollercoaster

As markets rise, investors often feel like they are missing out. When they finally enter the market, the market rise may be near its end, and they can only watch with dread as markets decline. After suffering losses, investors may fear further losses and proceed to sell.

This process repeats itself over and over again. It has been said that investors are driven by greed as markets go up and driven by fear as markets go down, but whatever drives investor decisions, the ability to stay calm and rational during volatile markets can be an important learned skill.

C$10,000 invested at the end of December 1998 would have grown to C$36,050
by the end of December 2018, an annualized return of 6.6%.*
Sources: Morningstar Direct and AGF Investments Inc. S&P/TSX Composite Total Return Index data to December 31, 2018. The information provided is for illustrative purposes only and is not meant to provide investment advice. You cannot invest directly in an index. The investment amount and fund price referenced are in Canadian dollars.
*Annualized return for S&P/TSX Composite Total Return Index. Source: Morningstar Direct data to December 31, 2018. This information is for illustrative purposes only. Past returns are not indicative of future results.

Watching markets go up and down can be trying. Staying focused on the long term rewards investors. If you’re concerned about market volatility, contact your financial advisor.


The commentaries contained herein are provided as a general source of information and should not be considered personal investment or tax advice. Every effort has been made to ensure accuracy in these commentaries at the time of publication; however, accuracy cannot be guaranteed. Market conditions may change investment decisions arising from the use or reliance on the information contained here.

The contents of this Web site are provided for informational and educational purposes, and are not intended to provide specific individual advice including, without limitation, investment, financial, legal, accounting or tax. Please consult with your own professional advisor on your particular circumstances.

AGF Management Limited (“AGF”), a Canadian reporting issuer, is an independent firm composed of wholly owned globally diverse asset management firms. AGF’s investment management subsidiaries include AGF Investments Inc. (“AGFI”), AGF Investments America Inc. (“AGFA”), Highstreet Asset Management Inc. (“Highstreet”), AGF Investments LLC (formerly FFCM LLC) (“AGFUS”), AGF International Advisors Company Limited (“AGFIA”), Doherty & Associates Ltd. (“Doherty”) and Cypress Capital Management Ltd. (“CCM”). AGFI, Highstreet, Doherty and Cypress are registered as portfolio managers across various Canadian securities commissions, in addition to other Canadian registrations. AGFA and AGFUS are U.S. registered investment advisers. AGFIA is regulated by the Central Bank of Ireland and registered with the Australian Securities & Investments Commission. AGF investment management subsidiaries manage a variety of mandates composed of equity, fixed income and balanced assets.

TM The “AGF” logo and ® “Sound Choices” are registered trademarks of AGF Management Limited and used under licence.

About AGF Management Limited

Founded in 1957, AGF Management Limited (AGF) is an independent and globally diverse asset management firm. AGF brings a disciplined approach to delivering excellence in investment management through its fundamental, quantitative, alternative and high-net-worth businesses focused on providing an exceptional client experience. AGF’s suite of investment solutions extends globally to a wide range of clients, from financial advisors and individual investors to institutional investors including pension plans, corporate plans, sovereign wealth funds and endowments and foundations.

For further information, please visit AGF.com.

© 2021 AGF Management Limited. All rights reserved.

Written by

Sound Choices

Sound Choices

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