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The Trumps Go Crypto

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The Trumps Go Crypto

Author: Greg Valliere

September 16, 2024

IN A RESPITE from the name calling and violence, we’ll get to see former President Donald Trump announce this week, perhaps today, the debut of a new crypto platform called World Liberty Financial that will be controlled by sons Donald Trump Jr. and Eric Trump.

THE REPUBLICAN NOMINEE for president plans to discuss the new venture from his Mar-a-Lago resort. In recent weeks, the Trumps have been promoting the endeavor on social media, touting it as “the future of crypto.”

TRUMP’S 18-YEAR OLD SON BARRON, a first-year student at New York University, is identified as the project’s “DeFi visionary,” according to a white paper on the project obtained by cryptocurrency news site CoinDesk. DeFi, short for “decentralized finance,” is a term that refers to financial services offered through public blockchains.

“We’re embracing the future with crypto and leaving the slow and outdated big banks behind,” the elder Trump said in a video posted last Thursday.

THE TRUMPS’ CRYPTO PLANS fit with the former president’s campaign pledge to make the U.S. the “crypto capital of the planet,” according to CBS News. But the venture also raises concerns about how Donald Trump might use federal resources to promote a personal financial project.

“Taking a pro-crypto stance is not necessarily troubling; the troubling aspect is doing it while starting a way to personally benefit from it,” Jordan Libowitz, a spokesperson for the government watchdog group Citizens for Responsibility and Ethics, told the Associated Press.

Libowitz added, “The success of this could be very tied to American economic policy.”

BECAUSE THE TRUMPS have released few details about World Liberty Financial, little is known about how the platform will operate. Crypto exchanges are platforms where investors can buy and sell digital currencies, similar to how a traditional stock exchange operates.

ERIC TRUMP HAS SAID that the startup will promote “financial independence,” while Donald Trump Jr. has said it will “make finance great again.”


The views expressed in this blog are those of the author and do not necessarily represent the opinions of AGF, its subsidiaries or any of its affiliated companies, funds or investment strategies.

The views expressed in this blog are provided as a general source of information based on information available as of the date of publication and should not be considered as personal investment advice or an offer or solicitation to buy and/or sell securities. Speculation or stated believes about future events, such as market or economic conditions, company or security performance, or other projections represent the beliefs of the author and do not necessarily represent the view of AGF, its subsidiaries or any of its affiliated companies, funds or investment strategies. Every effort has been made to ensure accuracy in these commentaries at the time of publication; however, accuracy cannot be guaranteed. Market conditions may change and AGF accepts no responsibility for individual investment decisions arising from the use of or reliance on the information contained herein. Any financial projections are based on the opinions of the author and should not be considered as a forecast. The forward looking statements and opinions may be affected by changing economic circumstances and are subject to a number of uncertainties that may cause actual results to differ materially from those contemplated in the forward looking statements. The information contained in this commentary is designed to provide you with general information related to the political and economic environment in the United States. It is not intended to be comprehensive investment advice applicable to the circumstances of the individual.

AGF Investments is a group of wholly owned subsidiaries of AGF Management Limited, a Canadian reporting issuer. The subsidiaries included in AGF Investments are AGF Investments Inc. (AGFI), AGF Investments LLC (AGFUS) and AGF International Advisors Company Limited (AGFIA). AGFI is registered as a portfolio manager across Canadian securities commissions. AGFUS is a registered investment advisor with the U.S. Securities Exchange Commission. AGFIA is regulated by the Central Bank of Ireland and registered with the Australian Securities & Investments Commission. The term AGF Investments may refer to one or more of these subsidiaries or to all of them jointly. This term is used for convenience and does not precisely describe any of the separate companies, each of which manages its own affairs.

About AGF Management Limited

Founded in 1957, AGF Management Limited (AGF) is an independent and globally diverse asset management firm. Our companies deliver excellence in investing in the public and private markets through three business lines: AGF Investments, AGF Capital Partners and AGF Private Wealth.

AGF brings a disciplined approach, focused on incorporating sound, responsible and sustainable corporate practices. The firm’s collective investment expertise, driven by its fundamental, quantitative and private investing capabilities, extends globally to a wide range of clients, from financial advisors and their clients to high-net worth and institutional investors including pension plans, corporate plans, sovereign wealth funds, endowments and foundations.

Headquartered in Toronto, Canada, AGF has investment operations and client servicing teams on the ground in North America and Europe. AGF serves more than 800,000 investors. AGF trades on the Toronto Stock Exchange under the symbol AGF.B.

For further information, please visit AGF.com.

©2026 AGF Management Limited. All rights reserved.

Written by

Greg Valliere

Greg Valliere

Chief U.S. Policy Strategist

AGF Investments

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